Open innovation : new product development essentials from the PDMA / edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin.

"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Managemen...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Other Authors:	Noble, Charles (Editor), Griffin, Abbie (Editor), Durmusoglu, Serdar (Editor)
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley, 2014.
Subjects:	New products > Management. Product management. New products > Management Product management