Copy, copy, copy : how to do smarter marketing by using other peoples ideas / Mark Earls.

"100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn�...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Earls, Mark
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex : Wiley, 2014.
Subjects:	Marketing. Consumer behavior. Advertising. Advertising Consumer behavior Marketing