The handbook of international advertising research / edited by Hong Cheng.

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Bibliographic Details
Online Access:	Full Text (via O'Reilly/Safari)
Other Authors:	Cheng, Hong (Editor)
Format:	eBook
Language:	English
Published:	Chichester, UK : Wiley Blackwell, 2014.
Series:	Handbooks in communication and media.
Subjects:	Export marketing > Research > Congresses. Foreign trade promotion > Research > Congresses. Advertising. Advertising Export marketing > Research Conference papers and proceedings

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Call Number:	HF1009.5
HF1009.5	Available