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|a 9781118378458
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|a 1118378458
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|z 9781444332377
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|a (OCoLC)safo904445131
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|a GWRE
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4 |
|a HF1009.5
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| 245 |
0 |
4 |
|a The handbook of international advertising research /
|c edited by Hong Cheng.
|
| 264 |
|
1 |
|a Chichester, UK :
|b Wiley Blackwell,
|c 2014.
|
| 300 |
|
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|a 1 online resource (1 volume) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 490 |
1 |
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|a Handbooks in communication and media
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| 588 |
0 |
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|a Print version record.
|
| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Export marketing
|x Research
|v Congresses.
|
| 650 |
|
0 |
|a Foreign trade promotion
|x Research
|v Congresses.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
7 |
|a Advertising
|2 fast
|
| 650 |
|
7 |
|a Export marketing
|x Research
|2 fast
|
| 655 |
|
7 |
|a Conference papers and proceedings
|2 fast
|
| 700 |
1 |
|
|a Cheng, Hong.,
|e editor.
|
| 758 |
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|i has work:
|a Handbook of international advertising research (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGKm3Pxkxpkj6WgTwtBJTb
|4 https://id.oclc.org/worldcat/ontology/hasWork
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0 |
8 |
|i Print version:
|t Handbook of international advertising research.
|b First edition
|w (OCoLC)874153741
|
| 830 |
|
0 |
|a Handbooks in communication and media.
|
| 856 |
4 |
0 |
|u https://go.oreilly.com/UniOfColoradoBoulder/library/view/~/9781118378458/?ar
|z Full Text (via O'Reilly/Safari)
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| 915 |
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|a -
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|a University of Colorado Boulder
|b Online
|c Online
|d Online
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|h Library of Congress classification
|i web
|n 1
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