Inside the mind of the shopper : the science of retailing / Herb Sorensen ; with Mark Heckman and James Sorensen ; study questions by Svetlana Bogomolova.

World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper. To create high-...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Authors:	Sorensen, Herb, 1944- (Author), Heckman, Mark (Author), Sorensen, James (Author), Bogomolova, Svetlana (Author)
Format:	eBook
Language:	English
Published:	Old Tappan, New Jersey : Pearson Education, [2017]
Edition:	Second edition.
Subjects:	Consumer behavior. Marketing. Retail trade. Merchandising. Consumer behavior Marketing Merchandising Retail trade