Marketing research : an Indian perspective / Naval Bajpai.

* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Bajpai, Naval, 1971- (Author)
Format:	eBook
Language:	English
Published:	Chennai : Pearson, [2014]
Series:	Always learning.
Subjects:	Marketing research > India. Marketing research > Methodology. Marketing research Marketing research > Methodology India