Marketing research : an Indian perspective / Naval Bajpai.
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real...
Saved in:
| Online Access: |
Full Text (via O'Reilly/Safari) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Chennai :
Pearson,
[2014]
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| Series: | Always learning.
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| Subjects: |
MARC
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| 520 | |a * The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories * Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach. | ||
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