The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.

"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using...

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Bibliographic Details

Online Access:	Full Text (via ScienceDirect)
Main Author:	Pruitt, John
Other Authors:	Adlin, Tamara
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, ©2006.
Series:	Morgan Kaufmann series in interactive technologies.
Subjects:	Product management. New products. Research, Industrial. Electronic book.