Cases in marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright.

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.

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Bibliographic Details
Online Access:	Full Text (via ScienceDirect)
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Ennew, Christine, Watkins, Trevor, Wright, Mike, 1952-2019
Format:	eBook
Language:	English
Published:	Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993.
Series:	Marketing series. Student.
Subjects:	Financial services industry > Marketing > Case studies. Financial services industry > Marketing. Case studies.

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Holdings details from Online
Call Number:	HG173 .C47 1993eb
HG173 .C47 1993eb	Available