Managing product management : empowering your organization to produce competitive products and brands / Steven Haines.

Laying the groundwork for moving Product Management out of a supporting role; this book provides a solid; implementable framework that takes you step-by-step through a process that will transform your company in profound ways. --

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Haines, Steven
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, ©2012.
Subjects:	New products. Product management. New products Product management