The product manager's handbook, fourth edition / Linda Gorchels.

Examining current market-leading companies; the latest research findings; and evolving customer perceptions; this indispensable resource provides the tools you need to design; produce; and market winning productsand beat the competition at every turn. --

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Gorchels, Linda
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, ©2012.
Edition:	4th ed.
Subjects:	New products > Marketing. Product management. New products > Marketing Product management