Winning the battle for sales : lessons on closing every deal from the world's greatest military victories / John Golden ; with illustrations by David M. Connaughton.

Revealing the surprising parallel between the steps of successful selling and the steps of successful warfare; this eye opening guide delivers selling best practices based on examples from history's battlefields that you won't soon forget. --

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Golden, John, 1965-
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, ©2013.
Subjects:	Selling. Sales management. Battles > Case studies. Strategy > Case studies. Battles Sales management Selling Strategy Case studies