Drucker on marketing : lessons from the world's most influential business thinker / William A. Cohen.
Providing unique insight into the mind of one of the 20th century's greatest thinkers; this book presents Drucker's most salient ideas on marketing in a framework that not only outlines his marketing philosophy; but provides practical advice on how to achieve marketing goals in today'...
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Full Text (via O'Reilly/Safari) |
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| Format: | eBook |
| Language: | English |
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New York :
McGraw-Hill,
©2013.
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| Subjects: |
Internet
Full Text (via O'Reilly/Safari)Online
| Call Number: |
HF5415
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| HF5415 | Available |