Crisis communications : the definitive guide to managing the message / Steven Fink.

Containing in-depth case studies of Toyota; BP; and Penn State; this guide offers strategies to successfully lead your company through todays rocky business landscapewhere crises loom around every corner; and the lives of businesses and management teams hang in the balance. --

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Fink, Steven
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill Education, ©2013.
Subjects:	Crisis management. Public relations > Management. Public relations. Public relations Crisis management Public relations > Management