The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale / Erik Peterson, Tim Riesterer, Conrad Smith, Cheryl Geoffrion.

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize al...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Authors:	Peterson, Erik (Economist) (Author), Riesterer, Tim (Author), Smith, Conrad (Author), Geoffrion, Cheryl (Author)
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill Education, [2015]
Edition:	Version 1.0.
Subjects:	Sales promotion. Communication in marketing. Marketing. Communication in marketing Marketing Sales promotion