Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi.

Demonstrating the brilliant reverse-engineering model of getting customers first and developing products later; this book breaks down the business-startup process into six steps; making it simple for you to visualize; launch; and monetize your own business. --

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Pulizzi, Joe (Author)
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill Education, [2016]
Subjects:	Target marketing. Social media > Computer network resources. Customer relations > Management. Customer relations > Management Target marketing