Rocket : eight lessons to secure infinite growth / Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh ; the Boston Consulting Group.

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Shultz shares how he took his passion for a little coffee shop in Seattle and grew it...

Full description

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Authors:	Silverstein, Michael J. (Author), Bolden, Dylan (Author), Jacobsen, Rune (Author), Sajdeh, Rohan (Author)
Corporate Author:	Boston Consulting Group (Author)
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill Education, [2016]
Subjects:	Success in business. Strategic planning. Business planning. Customer relations. Small business > Growth. Business planning Customer relations Small business > Growth Strategic planning Success in business