Marketing in Travel and Tourism.

Marketing in Travel and Tourism €aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currentl...

Full description

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Middleton, Victor T. C.
Other Authors:	Fyall, Alan, Morgan, Mike, Ranchhod, Ashok
Format:	eBook
Language:	English
Published:	Burlington : Elsevier, 2009.
Edition:	4th ed.
Subjects:	Tourism > Marketing.