World Wide Data : the Future of Digital Marketing, E-Commerce, and Big Data.

"The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opp...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Asensio, Alfonso
Format:	eBook
Language:	English
Published:	New York : Business Expert Press, 2017.
Series:	Business Expert Press Big data and business analytics collection,
Subjects:	Internet marketing. Electronic commerce. Big data.