The competitive advantage of emerging market multinationals / edited by Peter J. Williamson, Ravi Ramamurti, Afonso Fleury and Maria Tereza Leme Fleury.

"Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a q...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Williamson, Peter J. (Editor), Ramamurti, Ravi (Editor), Fleury, Afonso Carlos Corrêa, 1947- (Editor), Fleury, Maria Tereza Leme (Editor)
Format:	eBook
Language:	English
Published:	Cambridge : Cambridge University Press, 2013.
Subjects:	International business enterprises > Developing countries. Competition, International. International business enterprises. Developing countries.