Customer Relationship Management : concept, strategy, and tools / V. Kumar, Werner Reinartz.

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationshi...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Authors:	Kumar, V., 1957- (Author), Reinartz, Werner J. (Author)
Format:	eBook
Language:	English
Published:	Berlin, Germany : Springer, [2018]
Edition:	Third edition.
Series:	Springer texts in business and economics.
Subjects:	Customer relations > Management. Customer relations > Data processing. Business and Management. Big Data/Analytics. Business Strategy/Leadership. Big data. Business. Leadership.