Data science for marketing analytics / Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar.

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key Features Study new techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with the help of mu...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Authors:	Blanchard, Tommy (Author), Bhatnagar, Pranshu (Author), Behera, Debasish (Author)
Format:	eBook
Language:	English
Published:	Birmingham, UK : Packt Publishing, 2019.
Subjects:	Marketing > Data processing. Marketing research. Python (Computer program language) Information visualization. Information visualization Marketing > Data processing Marketing research