La longue traîne et Chris Anderson : quand la diversité de l'offre est plus rentable que les blockbusters / par Ariane de Saeger ; avec la collaboration d'Anne-Christine Cadiat.

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Bibliographic Details
Online Access:	Full Text (via ProQuest)
Main Author:	De Saeger, Ariane
Other Authors:	Cadiat, Anne-Christine (Contributor)
Format:	eBook
Language:	French
Published:	Namur : 50 Minutes, 2015.
Series:	Gestion & marketing ; numéro 26.
Subjects:	Anderson, Chris, > 1961- Internet marketing. Market segmentation. Marketing > Technological innovations. Internet marketing Market segmentation Marketing > Technological innovations

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Full Text (via ProQuest)

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Call Number:	HF5415.13
HF5415.13	Available