Tourism Supply Chain Management.

Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Song, Haiyan
Format:	eBook
Language:	English
Published:	Hoboken : Taylor & Francis, 2011.
Series:	Advances in Tourism.