Gender, culture, and consumer behavior / edited by Cele C. Otnes, Linda Tuncay-Zayer.

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing a...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Otnes, Cele, Tuncay-Zayer, Linda
Format:	eBook
Language:	English
Published:	New York : Routledge, ©2012.
Subjects:	Consumer behavior. Consumer behavior > Cross-cultural studies. Consumption (Economics) > Social aspects. Cross-cultural studies.