The Business of Champagne : a Delicate Balance.

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a rang...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Charters, Stephen
Format:	eBook
Language:	English
Published:	Hoboken : Taylor and Francis, 2013.
Series:	Routledge studies of gastronomy, food and drink.