The Business of Champagne : a Delicate Balance.
The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a rang...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor and Francis,
2013.
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| Series: | Routledge studies of gastronomy, food and drink.
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The business of champagne : a delicate balance /
Published 2012
Full Text (via Taylor & Francis)
eBook