Research in international marketing / edited by Peter W. Turnbull & Stanley J. Paliwoda.
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organiza...
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| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Oxon ; New York :
Routledge,
2013.
|
| Series: | Routledge library editions. International business ;
v. 39. |
| Subjects: |
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Research in international marketing
Published 2013
Full Text (via Taylor & Francis)
Electronic
eBook