Research in international marketing [electronic resource] / edited by Peter W. Turnbull & Stanley J. Paliwoda.

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organiza...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Turnbull, Peter W., Paliwoda, Stanley J.
Format:	Electronic eBook
Language:	English
Published:	Oxon ; New York : Routledge, 2013.
Series:	Routledge library editions. International business ; v. 39.
Subjects:	Export marketing. Export marketing > Research.