International marketing : theory and practice from developing countries / Goodluck Charles and Wineaster Anderson.

This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Authors:	Charles, Goodluck (Author), Anderson, Wineaster (Author)
Format:	eBook
Language:	English
Published:	Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.
Subjects:	Export marketing > Developing countries. Export marketing Developing countries