International marketing : theory and practice from developing countries / Goodluck Charles and Wineaster Anderson.
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2016.
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| Subjects: |
| Summary: | This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th. |
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| Physical Description: | 1 online resource (xxii, 235 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781443810036 1443810037 9781443819275 1443819271 1443816663 9781443816663 1443897736 9781443897730 |
| Source of Description, Etc. Note: | Source of description: Print version record. |