International marketing : theory and practice from developing countries / Goodluck Charles and Wineaster Anderson.
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2016.
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| Subjects: |
MARC
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| 245 | 1 | 0 | |a International marketing : |b theory and practice from developing countries / |c Goodluck Charles and Wineaster Anderson. |
| 264 | 1 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2016. | |
| 300 | |a 1 online resource (xxii, 235 pages) | ||
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| 520 | |a This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th. | ||
| 505 | 0 | |a Table of Contents; List of Exhibits; List of Figures; List of Tables; List of Abbreviations; Preface; Acknowledgements; About the Authors; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Chapter Seven; Chapter Eight; Chapter Nine; Bibliography; Glossary | |
| 650 | 0 | |a Export marketing |z Developing countries. | |
| 650 | 7 | |a Export marketing |2 fast | |
| 651 | 7 | |a Developing countries |2 fast | |
| 700 | 1 | |a Anderson, Wineaster, |e author. | |
| 758 | |i has work: |a International marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGCrCfgtXqxx8qhmGRdtPP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Charles, Goodluck. |t International marketing. |d Newcastle upon Tyne : Cambridge Scholars Publishing, 2016 |z 1443899542 |w (OCoLC)960895216 |
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