Storytelling organizations [electronic resource] / David M. Boje.

This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling i...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Author:	Boje, David M.
Format:	Electronic eBook
Language:	English
Published:	Los Angeles ; London : SAGE, 2008.
Subjects:	Storytelling. Organizational behavior.