Storytelling organizations [electronic resource] / David M. Boje.
This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling i...
Saved in:
| Online Access: |
Full Text (via SAGE) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles ; London :
SAGE,
2008.
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| Subjects: |
| Summary: | This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling in everyday organisational life. |
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| Physical Description: | 1 online resource (282 pages) |
| Bibliography: | Includes bibliographical references (pages 265-278) and index. |
| ISBN: | 9780857026729 0857026720 9781446214305 1446214303 |
| Source of Description, Etc. Note: | Print version record. |