The indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas.

This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.

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Bibliographic Details
Online Access:	Full Text (via SAGE)
Main Authors:	Sharma, Venke (Author), Kharas, Hushidar (Author)
Format:	eBook
Language:	English
Published:	New Delhi, India : Thousand Oaks, California, USA : SAGE Publications India Pvt Ltd ; SAGE Publications Inc, 2017.
Subjects:	Crisis management. Brand name products > Management. Product management. Public relations. Social media.

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Full Text (via SAGE)

Holdings details from Online
Call Number:	HD49 .S5195 2017
HD49 .S5195 2017	Available