Analytic approaches to product and marketing planning : the second conference / edited by Rajendra K. Srivastava and Allan D. Shocker.

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Bibliographic Details
Corporate Authors:	Marketing Science Institute, Vanderbilt University, Analytic Approaches to Product and Marketing Planning Conference
Other Authors:	Shocker, Allan D., Srivastava, Rajendra K.
Format:	Conference Proceeding Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1982.
Series:	Report (Marketing Science Institute) ; no. 82-109.
Subjects:	Marketing > Management > Congresses. Product management > Congresses.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.13 .A49 1981
HF5415.13 .A49 1981	Available Place a Hold