Analytic approaches to product and marketing planning : the second conference / edited by Rajendra K. Srivastava and Allan D. Shocker.
Saved in:
| Corporate Authors: | , , |
|---|---|
| Other Authors: | , |
| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1982.
|
| Series: | Report (Marketing Science Institute) ;
no. 82-109. |
| Subjects: |
| Item Description: | Proceedings of a conference cosponsored by Marketing Science Institute and Vanderbilt University, held on Oct. 2-3, 1981. |
|---|---|
| Physical Description: | ix, 383 pages : illustrations ; 28 cm. |
| Bibliography: | Includes bibliographies. |
| Action Note: | committed to retain |