Analytic approaches to product and marketing planning : the second conference / edited by Rajendra K. Srivastava and Allan D. Shocker.

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Bibliographic Details
Corporate Authors: Marketing Science Institute, Vanderbilt University, Analytic Approaches to Product and Marketing Planning Conference
Other Authors: Shocker, Allan D., Srivastava, Rajendra K.
Format: Conference Proceeding Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1982.
Series:Report (Marketing Science Institute) ; no. 82-109.
Subjects:

MARC

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