Congruency, expectations and consumer behavior in digital environments / Frederic Nimmermann.

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Bibliographic Details
Online Access:	Full Text (via Springer)
Main Author:	Nimmermann, Frederic (Author)
Format:	eBook
Language:	English
Published:	Wiesbaden, Germany : Springer Gabler, [2020]
Series:	Gabler research. Retailing and international marketing.
Subjects:	Consumer behavior.

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Full Text (via Springer)

Holdings details from Online
Call Number:	HF5415.32
HF5415.32	Available