Congruency, expectations and consumer behavior in digital environments / Frederic Nimmermann.

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Nimmermann, Frederic (Author)
Format: eBook
Language:English
Published: Wiesbaden, Germany : Springer Gabler, [2020]
Series:Gabler research. Retailing and international marketing.
Subjects:

MARC

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