Sustainable Innovation [electronic resource] : Trends in Marketing and Management / Anshu Saxena Arora, Sabine Bacouel-Jentjens, Mohamad Sepehri, Amit Arora, editors.

In todays ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organizati...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Arora, Anshu Saxena, Bacouël-Jentjens, Sabine, Sepehri, Mohamad, Arora, Amit
Format:	Electronic eBook
Language:	English
Published:	Cham : Palgrave Macmillan, 2020.
Series:	International marketing and management research.
Subjects:	Technological innovations > Management.