Sustainable Innovation [electronic resource] : Trends in Marketing and Management / Anshu Saxena Arora, Sabine Bacouel-Jentjens, Mohamad Sepehri, Amit Arora, editors.
In todays ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organizati...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
2020.
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| Series: | International marketing and management research.
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| Subjects: |
| Summary: | In todays ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability. |
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| Physical Description: | 1 online resource (xxvii, 154 pages) : illustrations. |
| ISBN: | 9783030304218 3030304213 |