Sustainable Innovation [electronic resource] : Trends in Marketing and Management / Anshu Saxena Arora, Sabine Bacouel-Jentjens, Mohamad Sepehri, Amit Arora, editors.
In todays ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organizati...
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Full Text (via Springer) |
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| Other Authors: | , , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
2020.
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| Series: | International marketing and management research.
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Sustainable Innovation : Trends in Marketing and Management /
Published 2020
Full Text (via Skillsoft)
Electronic
eBook