Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.

Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals.

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Chiaravalle, Bill
Other Authors: Schenck, Barbara Findlay
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2007.
Series:--For dummies.
Subjects:

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Call Number: HD69.B7 C453 2007eb
HD69.B7 C453 2007eb Available