Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.
Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals.
Saved in:
| Online Access: |
Full Text (via O'Reilly/Safari) |
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| Main Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
©2007.
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| Series: | --For dummies.
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| Subjects: |
| Summary: | Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. |
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| Physical Description: | 1 online resource (xvii, 364 pages) : illustrations. |
| ISBN: | 0470124040 9780470124048 9781118052846 1118052846 |
| Source of Description, Etc. Note: | Print version record. |