Inbound PR : the PR agency's manual to transforming your business with inbound / Iliyana Stareva.

The digital era's new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency's business. Today's customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel "marketed to;" we wan...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Stareva, Iliyana (Author)
Other title:	Inbound Public Relations
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2018]
Subjects:	Marketing. Selling. Customer relations. Public relations. Customer relations Marketing Public relations Selling