Designed for digital : how to architect your business for sustained success / Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker.

"Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential g...

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Bibliographic Details

Main Authors:	Ross, Jeanne W. (Author), Beath, Cynthia Mathis, 1944- (Author), Mocker, Martin (Author)
Format:	Book
Language:	English
Published:	Cambridge, Massachusetts : The MIT Press, [2019]
Series:	Management on the cutting edge.
Subjects:	Information technology > Management. Entrepreneurship > Technological innovations. Unternehmensplanung. Digitalisierung.