The Experience Economy : Competing for Customer Time, Attention, and Money / B. Joseph Pine II, James H. Gilmore.

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connect...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Pine, B. Joseph
Other Authors:	Gilmore, James H., 1959-
Format:	eBook
Language:	English
Published:	Boston, Massachusetts : Harvard Business Review Press, 2019.
Subjects:	Production management. Marketing. Diversification in industry. Customer services.