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Rating professors online [electronic resource] : how culture, technology, and consumer expectations shape modern student evaluations / Pamela Leong.

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Leong, Pamela
Format: Electronic eBook
Language:English
Published: Cham : Palgrave Macmillan, 2020.
Series:Marketing and communication in higher education.
Subjects:
College teachers > Rating of.
Table of Contents:
  • Intro
  • Acknowledgments
  • Contents
  • About the Author
  • List of Tables
  • Chapter 1: Introduction
  • 1.1 Student Evaluations of Teaching
  • 1.2 Down the Web-Based Teaching Evaluation Hole: Confronting RateMyProfessors.com
  • 1.3 A Discordance Between Faculty Expectations and Student Expectations
  • 1.4 How Web-Based Platforms Transformed the Evaluation of College Teaching
  • 1.5 Organization of the Book
  • References
  • Chapter 2: Technology, Social Media, and Consumer Expectations
  • 2.1 Shifting Trends in the Information Age.
  • 2.2 Online Review Sites: Some Illustrative Examples of Consumer Peer-to-Peer Networking
  • 2.2.1 Yelp
  • 2.2.2 TripAdvisor
  • 2.2.3 Healthgrades
  • 2.2.4 RateMyProfessors.com
  • 2.3 Web-Based Platforms and Social Media Applications as Sparkplugs for Consumerism and Consumer Expectations
  • 2.4 Evaluating the Credibility and Trustworthiness of Online Reviewers
  • 2.5 Other Validity Issues in Online Review Platforms
  • References
  • Chapter 3: Body Politics in Cyberspace: When the Physical Body of the Subject Under Review Matters in Online Evaluations
  • 3.1 Body Politics in Cyberspace.
  • 3.2 Correlates of High Teaching Evaluations
  • 3.3 External Status Characteristics That Shape Student Evaluations of Teaching
  • 3.3.1 Faculty Sex/Gender
  • 3.3.2 Faculty Race
  • 3.3.3 Faculty Rank (Proxy for Age)
  • 3.3.4 Physical Attractiveness of College Faculty
  • 3.4 Limitations in the Existing Literatures
  • 3.5 Methods
  • 3.5.1 Data Source and Sampling
  • 3.5.2 Validity Issues in Student Evaluations of Teaching
  • 3.5.3 RateMyProfessors.com and Validity Issues
  • 3.5.4 Variables
  • 3.5.4.1 Dependent Variable
  • 3.5.4.2 Independent Variables
  • 3.6 Results
  • 3.6.1 Summary Statistics.
  • 3.6.2 Bivariate Analysis
  • 3.6.2.1 Perceived Difficulty Level
  • 3.6.2.2 Overall Quality
  • 3.6.3 Multivariate Analysis
  • 3.6.3.1 Perceived Difficulty Level
  • 3.6.3.2 Overall Quality
  • 3.7 Discussion
  • 3.7.1 Racial Effects
  • 3.7.2 Age Effects
  • 3.7.3 The Effects of Physical Attractiveness
  • 3.7.4 Leniency Effects
  • 3.8 Conclusion
  • 3.8.1 Limitations
  • References
  • Chapter 4: Manifestations of Sex and Gender on Web-Based Platforms
  • 4.1 Gender, Social Media, and Online Consumer Behaviors
  • 4.2 The Relationship Between Physical Appearance and Appraisals: A Refresher.
  • 4.3 Gender Inequality in Higher Education
  • 4.4 Gender Effects on Student Evaluations of College Teaching
  • 4.4.1 Limitations in the Existing Literatures
  • 4.5 Method
  • 4.6 Results
  • 4.6.1 Quantitative Analysis
  • 4.6.2 General Gender Comments
  • 4.6.2.1 Positive Gender Comments
  • 4.6.2.2 Negative Gender Comments
  • 4.6.3 Physical-Appearance Comments
  • 4.6.3.1 Positive Physical-Appearance Comments
  • 4.6.3.2 Negative Physical-Appearance Comments
  • 4.6.3.3 Neutral Physical-Appearance Comments
  • 4.6.4 Faculty Sex and Age-Related Comments
  • 4.6.4.1 Positive Age Comments.

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