Branding in a Competitive Marketplace.

Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing bran...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Baisya, Rajat K.
Format:	Electronic eBook
Language:	English
Published:	New Delhi : SAGE Publications, 2013.
Subjects:	Branding (Marketing) Brand name products. Strategic planning. Brand name products Strategic planning